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Projects > Strategic Planning
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Strategic Planning
Gansevoort’s principals have:
- Conceptualized and negotiated joint ventures, including one between a major newspaper publisher and a major broadcaster to produce an electronic information product.
- Created international business development and licensing plans for a major business magazine.
- Developed and implemented a custom publishing program for a magazine publisher.
- Evaluated and reorganized company structure to reduce headcount and overhead while retaining ability to meet organizational objectives.
- Planned and implemented a brand launch in Russia.
- Repositioned a national magazine to attract an audience more desirable to advertisers.
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