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Consulting Expertise > Strategic Planning
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Strategic Planning
Gansevoort’s principals are strategic thinkers whose approach is enhanced by their expertise in market research and informed by their practical experience as operators of websites, newspapers, and magazines.
Major strategic planning projects have included the repositioning of several underperforming magazines, a re-examination of the content strategy at a major website, creation of an international business development and licensing plan for a leading business magazine, formulation of a new product development strategy for a book publisher, and the repositioning of a website for a large newspaper
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