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Consulting Expertise > Product Development
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Product Development
Gansevoort’s product development effort is rooted in research and strategy and our belief that the successful media company understands that it is in the business of aggregating audiences for advertisers and for its content. To that end, Gansevoort’s experienced media executives help its clients identify attractive audiences, decide how best to reach them, and develop and launch the products they need and want.
Major products developed by Gansevoort include a guide for parents of young children in Hong Kong, a foreign-language edition of a major US newspaper, a magazine targeted at people afflicted with a chronic disease, a custom publishing program for a clothing company, a lifestyle magazine in Beijing, and web sites about local sports and careers and personal finance in the US and about music in China.
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